FoodNews

Almond Breeze launches NFT collection

1 Mins read


Almond Breeze is making its first foray into the metaverse with a limited collection of banana almond milk NFTs.

The initiative, called #APEFUL, will “fuel the apes of the metaverse” and bring banana almond milk closer to its virtual fans.

While there has been no shortage of ape-themed NFTs, there hasn’t been art created specifically for the apes until now, the company claim.

The plant milk brand is launching 1,000 free NFTs, including 3 randomly selected tokens that come with a subscription for a year-long supply of Almond Breeze blended with real bananas.

In addition, 5% of each resale will be donated to Future Farmers of America to support the next generation of growers.

The #APEFUEL project was created by creative agency TBWA\Chiat\Day LA.

The NFTs are available on March 16 2022 and will be free to purchase. The waitlist will open on March 9 at and those on the list will gain early access on March 15.

Source: chargedretail.co.uk

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