Shanghai’s shipyard repair docks were transformed on Wednesday evening, adorned with more than one thousand chandeliers to serve as the backdrop for the latest outing of Louis Vuitton’s Spring/Summer 2022 collection.
On top of the 43 looks originally shown in Paris, an additional 19 were designed by Nicolas Ghesquière for the Shanghai show. Louis Vuitton’s creative director wasn’t in attendance but sent a recording of his best wishes to the crowd of celebrities, media and Louis Vuitton’s top-spending local clients in attendance.
In total, around 1,000 people were at the show by the banks of the Huangpu River, with house ambassadors Liu Yifei and Zhou Dongyu (who was announced as a house ambassador by Louis Vuitton the day of the show), alongside other celebrity attendees, including Dilraba Dilmurat, Zhang Ziyi and Ouyang Nana driving social engagement. At the time of writing, the campaign hashtag #LVSS22WomenswearShow has more than 500 million views.
According to the brand, livestreams of the show, which was closed by Chinese supermodel Ju Xiaowen and simultaneously broadcast on platforms Weibo, WeChat, Tencent Video, Douyin, Kuaishou and OTT, were viewed 158 million times.
Source: www.businessoffashion.com