Refilled’s Ambitious Mission: Saving 100 Million Plastic Bottles from Landfills
The Australian government recently set new packaging regulations after an official review found just 18% of plastic packaging is recycled, falling far short of a 70% target by 2025. Refilled, a Sydney-based startup, wants to help with its smart drink dispensers, which are meant to be used with reusable bottles. Its mission is to save one million plastic bottles from the landfill, and early customers include Google.
Refilled announced today that it has raised a $1.3 million AUD (about $845,000 USD) seed round led by impact investor Melt Ventures, along with participation from Envato co-founders Cyan Ta’eed and Collis Ta’eed. It will use part of the funding to manufacture 100 of its drink stations, called Refiller, at its factory in Penrith NSW.
Used by organizations like Google’s Sydney office, University of Technology Sydney, University of Sydney, Aeona co-working space and The Sydney Green House Tech Hub, Refillers are installed in shared spaces like gyms, universities and offices as an alternative to bottled and canned drink machines. They serve still and sparkling drinks in hundreds of flavors, with the option to add caffeine, vitamins and nootropics. Refilled says that across all sites where its dispensers are installed, it has managed to save 25,000 bottles since launching in August.
Before starting Refilled, founder Ryan Nelson was one of the co-founders of Foodbomb, an Australian startup that aggregates wholesale food supplies for restaurants. This gave him insight into different challenges in the food industry. The idea for Refilled came when he was at a gym and couldn’t find a way to refill his water bottle.
“Instead, I was presented with rows and rows of drinks packaged in single-use plastic,” he tells TechCrunch. “I bought one, drank it straight away, and there was no recycling bin either. That’s when it dawned on me, this plastic bottle was only used for two minutes and might stay on the planet for 1,000 years. I started working on the Refiller that afternoon.”
Refillers are different from the standard beverage dispensers you can find in restaurants because they are designed to be used in shared spaces, not just hospitality venues, says Nelson. It can take credit card payments, and track sales and CO2 levels in real time, so Refilled knows when a machine needs to be restocked. Each machine can store 100 times more beverages than a traditional vending machine, and a complete restock fits in a shoebox, making delivery faster and cheaper.